Before committing to Lewis, of course, I searched all of their social medias. But one thing that truly stuck out to me was the difficulty of finding their Instagram. Once I joined the team, I spoke to one of the girls on the team who manages the account and asked if I could help. She agreed and we took on the account.
Main Objective
We had many goals to reinvent the social media of Lewis University Swimming. I gained inspiration by looking over other athletic team pages, determining who our exact target audience is, and the main purpose of the Instagram overall.
Increase Followers
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Tripled amount of followers in one year.
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Began with 296 followers and two and a half years later increased to almost 1500 followers.
Highlight the Team Success
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Started off by posting athlete's birthdays.
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Promoted swim meets, fundraisers, & other events the team was involved with.
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Created #MeetAFlyerFriday and #SeniorMonday to highlight our newcomers & farewells to our seniors & fifth years.
Utilize for Recruitment
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Commitment posts for incoming student-athletes.
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Helps with recruitment and engagement.
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Shows we are an active team and committed to them as well.
After about a year of working with the Instagram, it was time to expand to other social media outlets.
I decided to take the initiative and create a TikTok page.
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First video gained 133 likes.
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Great way for team bonding and to have everyone be involved.
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Created a fun, trendy video that went viral and hit 93.6K likes and 794.2K views on TikTok alone.
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We gained over 1,000 new followers.
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The same video was also posted to the Instagram page and got 65.1K likes with 595K views.