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Amazon Prime Student Digital Brand Ambassador

Prime Student:

It was extremely different from anything I have ever done, which is why I think I enjoyed it so much. I had to step out of my comfort zone and post on my social media about specific products, giveaways, partnered brands, and themes each week. This was only a 7-week program, but I felt it did a great job to show me different kinds of marketing techniques and actually applying them. We were given tips and tricks on how to have a post do better than most and sought out how each post did. 

My first week and first post received recognition from my manager and the top post of the week and should be used as an example for future Digital Brand Ambassadors. The post also reached nearly 1,300 Instagram accounts. Other roles included promoting a theme/brand 2-3 times a week and weekly reports to manager.

One of the giveaways for Prime Student

Each theme was different and some were more of a challenge to come up with what to post than others.

Examples of themes:

  • Travel

  • Relaxation

  • Back to school

  • Gaming

  • Promoting specific products like skin care or a TV show/movie.

Examples of my work:

Week 1: Welcome Week

Week 2: Travel Theme

Week 3: Highlight an app

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